Visual Communication Design-Apr 2019
Denise Fernandez

Visual Communication Design-Apr 2019

Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. This course guides students the way of how to arrange visual elements for placing ideas into advertisements. This also provides the basic concepts, principles and method of communication using graphics. It is important to expose the students to the use of different elements in a design, learning and insight to problem-solving and creativity, evident in the interpretation of their own work and the work of others. At its most basic level, visual communication design is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. This course is aimed to help students in transmitting information and ideas using symbols and imagery.

Principles of Marketing 2019/04
Surendev Singh Ranjeet Singh

Principles of Marketing 2019/04

Marketing is inherently interesting because we are all consumers, and

marketing is about people. This course will provide a contemporary and

modern introduction to marketing. The course intends to make students

master the basic knowledge and the technical terms of marketing through

the systematic learning of marketing knowledge, and able to analyze and

judge the actual problems in the market with the theoretical knowledge and

methods. It provides students with a good understanding of the wider content

and latest approaches taking place within marketing.

ADT 104 & JRN 109 - Introduction to Mass Communication
Yen Ling Khao

ADT 104 & JRN 109 - Introduction to Mass Communication

ADT 104 & JRN 109 - Introduction to Mass Communication

Advertising Copywriting
Nur Nadira Binti Mohammad Bashir Bashir

Advertising Copywriting

In this course, students will learn how to write copy that grabs attention and motivates prospects to action. This copywriting course will explore techniques on creating compelling, customer-focused copywriting and the processes that is being practiced in the creative industry.


Introduction to Mass Communication
Dr. Kwok Wai Jing (Joyce)

Introduction to Mass Communication

This course will provide students with knowledge of mass communication theories and impart how to apply the theories in daily media access. It also focuses on media literacy in digital age.

Introduction to Advertising
Dr. Kwok Wai Jing (Joyce)

Introduction to Advertising

This course will introduce the basic principle and connotation of advertising, evaluation survey strategy of advertising, implementation and application of creative advertising, characteristics of different advertising media.