2019 - 2020

The objectives of this course are to:

1.     To familiarise of basic principles of management through class participation and doing projects.

2.     To develop team working skills in completing tasks.

3.     Sharpening ability in presenting tasks.

This course consists of lecture and experiment, and introduces the basic concepts of data mining and data mining tools.

This group is created specially for you. 

This course enables students to communicate in Malay language that cover basic daily life situations. Students will be introduced to spoken and written the basic of Malay language. Teaching and learning will be implemented in the form of lectures, tutorials, assignments and learning experiences inside and outside the classroom. At the end of this course, students should be able to communicate and write effectively using simple sentences.

This course equips managers with accounting information and tools they need to plan and control (evaluate) personnel and operations of the firm. It provides a framework that facilitates a better understanding of when and why managers need specific types of accounting information to both facilitate their decisions and influence the decisions of their employees.

As a major elective course, this course enables students to master the basic technologies of natural product isolation and structure elucidation of compounds. The deep knowledge and outstanding specialized skills developed in this course is beneficial for students to undertake a guiding role in the academic field or in employment involved with instrumental analysis in food, veterinary and human drugs, and environmental monitorings.

Objectives: 1. Provide students with expert knowledge of the critical features, chemical structures and utilization of compounds that derived from marine organisms; 2. Provide students with the methods of extraction and purification, and the structure elucidation of marine natural products.

Learning Outcomes: Enable the students to 1. Demonstrate broad knowledge and deep understanding of the critical features, chemical structures and utilization of compounds derived from marine organisms with skills of instrumental analysis; 2. Demonstrate knowledge to use marine natural products for bioactive or drug development.

This course covers the fundamental concepts, principles and analysis method of computer architecture, and also the boundary of software and hardware. In particular, this course discusses the trends in computer design, computer performance, instruction set architecture, logic gates and their function in computer design, role of memory hierarchy in computer architecture, and different types of parallelism that can be used to improve the performance of a computer. Completion of this course will help the students to have a better understanding on the computer design principles.

This course introduces the concepts of control system, including bode plots, nyquist criterion, root locus methods, stability of systems, etc. Students will learn to use these concepts to design efficient control systems.

This course prepares students for working with various types of electrical instruments. Students will learn the basic workings of each instrument and understand their measurement accuracy, precision and errors.

Principles of Public Relations - G0150

The purpose of SEM116 is to give students, primarily those in the fields of economics, finance and marketing, a conceptual introduction to the field of statistics and its many applications. Students, particularly in business and economics, will learn the information provided by collecting, analysing, presenting, and interpreting data gives managers and decision makers a better understanding of the business and economic environment and thus enables them to make more informed and better decisions. The course will also contribute to the student’s ability in preparation for the study of more advanced statistical materials, such as Financial Analysis, Marketing Research, and Econometrics.

The purpose of SEM206 is to give students, primarily those in the fields of economics, finance and marketing, a conceptual introduction to the field of statistics and its many applications. Students, particularly in business and economics, will learn the information provided by collecting, analysing, presenting, and interpreting data gives managers and decision makers a better understanding of the business and economic environment and thus enables them to make more informed and better decisions. The course will also contribute to the student’s ability in preparation for the study of more advanced statistical materials, such as Financial Analysis, Marketing Research, and Econometrics.

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This course aims to clarify the effect and mechanism of drugs, teach how to improve the drug quality and drug efficacy, provide a theoretical basis for the prevention of the adverse reaction. This course also covers research and development of new drugs. Pharmacology is a bridge between basic medicine and clinical medicine. Clinical practice and the experimental study in the theory of pharmacological science form the basis of pharmacological science theory.

This course introduces students to single variable calculus. Topics covered include: limits, continuity, derivative, indefinite integral, definite integral, fundamental theorem of calculus, applications of derivatives, maximum and minimum, applications of integrals, techniques of integration, improper integrals, first order and second order linear ODEs.

This is a continuation of SEM102. These are the math you will need for social sciences, business, and economics.

This course introduces methods of discrete mathematics to students. (Programme: SWE and DMT)

This course provides a thorough introduction to the C programming language. It will cover basic syntax, grammar and topics . It aims to impart the practical programming techniques to the students.

This course introduces computer organization looking at data representation, computer arithmetic, instruction of set architecture, data-path and control, memory organization, I/O, communications, and trends in computer architecture. In addition we will build a virtual computer from basic components up to a working architecture that can be programming in machine code.

Calculus is a foundational course in mathematics. It has wide applications in science, engineering, economics, and computer science. It is necessary to include this course into the program since calculus has become an indispensable tool in science, engineering, as well as other areas of mathematics. The inclusion of this course will also help students to appreciate the power of mathematics and its applications.

This course provides a thorough introduction to the C programming language. It covers basic syntax and grammar, and exposes students to practical programming techniques

Cultural anthropology is a branch of anthropology. It studies the cultures created by human races to reveal the nature of human culture. The cultural anthropology course is a course to learn the knowledge, theory and methods related to cultural anthropology. The content mainly includes cultural anthropology concepts and theories, field surveys and ethnography, kinship systems and organizations, marriage and family, exchange and distribution, livelihoods and production methods, religious culture and ritual behavior, ethnicity and ethnicity, political institutions and cultural changes.

The goals of this course are to teach students, whose majors are natural sciences and engineering, the fundamental laws of physics so that they can describe how the various concepts come into play in particular circumstances, represent them mathematically, and predict outcomes in other similar situations.  This course teaches students how to use the scientific method to understand various phenomena in terms of a few relatively simple laws and build up their innovation capabilities.

This course acquaints students with the various approaches and applications of relationship marketing, building and developing customer value and customer retention. This course also focuses on the strategic side of customer relationship management where consideration is taken into the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. The course provides students with an understanding of customer relationship management and its application in providing competitive advantage in the fields of marketing, public relations and sales.   

In this course student explore the impact of 21st-century developments on the communications landscape.   In particular, student considers how the web, mobile communication and social media have altered not only the way we communicate but also the ethical controversies surrounding digital communication.   Such ethical issues include: privacy; human relationships; conflict and harassment online; copyright and piracy; and the power of new media corporations.   

But student do not restrict their attention only to the present, student also look forward to developments in technologies such as artificial intelligence, augmented and virtual reality, wearable computing and smart cities. Student explores the likely impact of such developments on the nature and ethics of communication in the future.