The course will provide students with a scientific approach to plan a strategic communication campaign. Discussions and case studies are mainly used in the course teaching.
Marketing is inherently interesting because we are all consumers, and marketing is about people. This course will provide a contemporary and modern introduction to marketing. The course intends to make students master the basic knowledge and the technical terms of marketing through the systematic learning of marketing knowledge, and able to analyze and judge the actual problems in the market with the theoretical knowledge and methods. It provides students with a good understanding of the wider content and latest approaches taking place within marketing.
1.. Examines
practical and theoretical resources on media law and policies in a comparative
perspective.
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
This module will enable students to acquire knowledge of organisational communication theory and research. It will provide students with an understanding of how to effectively apply these theories and research for the planning and assessment of communication in and between organisations.
The course covers the fundamentals of brands and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. Students will learn about the process of maintaining, improving, and upholding a brand so that the name is associated with positive results.
Advertising is a powerful force, seducing consumers into buying wanted and sometimes unwanted products and services, donating to charity or changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This course discusses, key topics from the fields of social and consumer psychology, and addresses such questions as: what is the impact of advertising on consumer behavior? Which psychological processes make advertising effective? How do consumers make sense of advertising messages?
This course introduces planning for a social campaign which uses communication as a persuasive tool. Students will be exposed to the fundamental elements and components of planning for a communication campaign as well as applying these elements and components to an actual course-based campaign which they will partake.
This course will introduce the basic principle and connotation of advertising, evaluation survey strategy of advertising, implementation and application of creative advertising, characteristics of different advertising media.
This course will provide students who understand and can synthesize the multimedia design principles into the multimedia projects. By inculcate the basic elements of multimedia such as text, graphics, animation, video and sound using a computer, students will implement these basic basic multimedia skills in the creation of digital storytelling format. Students will be conversant with aspects of computer-based interactive multimedia, including practical creative skills, and theoretical awareness of the complex interplay of social, economic,psychological, technical and aesthetic issues underpinning the subject.
This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills to aid them in conveying ideas to paper. Connections to current and historical context of the graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.
This course is designed to provide advertising students with knowledge into the theoretical and practical aspects of intercultural communication in the Global world.
The course aims to apply students’ knowledge and understanding of key concepts and theoretical frameworks in developing and justifying a creative brief and develop a critical understanding of advertising as an evolving marketing communication tool. Given the diversity of views amongst practitioners and critics about how advertising does or should work, students can gain a great deal from comparing their own views and experiences with those of others. The use of interactive lectures and small-group work is designed to encourage student to debate, discuss and apply theories to examples of advertising.
Students will learn how to write copy that grabs attention and motivates prospects to action. Students will be exposed to various writing technique that creates compelling, customer-focused copywriting and the processes that is practiced in the creative industry.
This is a general elective course offered by the Journalism Programme. This is useful for students who are keen to explore areas outside of their major course to expand their mindset and to learn other subject areas to better equip themselves as they prepare to join the workforce. For this coursework, students are to demonstrate their research and discussion ability in exploring public relations opportunities in the market.
The objective of this course is to introduce students with the creative and practical challenges of conceptualizing a television commercial for a client. This course also will expose students with key industry processes and practices associated with the pre-production, production and post production of low to high budget television commercials. TV commercials and promos course will empower students to create and produce a great TVC's.
Marketing is inherently interesting because we are all consumers, and marketing is about people. This course will provide a contemporary and modern introduction to marketing. The course intends to make students master the basic knowledge and the technical terms of marketing through the systematic learning of marketing knowledge, and able to analyze and judge the actual problems in the market with the theoretical knowledge and methods. It provides students with a good understanding of the wider content and latest approaches taking place within marketing.
As
an essential course for students majoring in Advertising and Journalism, this course is
designed to provide students with an introduction to theories of mass
communication, providing students with background, mechanism and possible
effects of mass media activities.
The course aims to apply students’ knowledge and understanding of key concepts and theoretical frameworks in developing and justifying a creative brief and develop a critical understanding of advertising as an evolving marketing communications tool. Given the diversity of views among practitioners and critics about how advertising does or should work, students can gain a great deal from comparing their own views and experiences with those of others. The use of interactive lectures and small-group work is designed to encourage student to debate, discuss and apply theories to examples of advertising.
In this course, students will learn how to write copy that grabs attention and motivates prospects to action. This copywriting course will teach student techniques to create compelling, customer-focused copywriting and the processes being practiced in the creative industry.
The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. Students will learn about the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. It will involve a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition
The
course provides an opportunity to student to learn how to create a desire branding among the public for
products and services. There is usually a positive correlation between the
amount of advertising a company or organization runs and its influence on
consumers. This course also will help student in answering questions such as
where do design principles come from? Are they abstract “rules"
established by professionals or do they have roots in human experience? And if
we encounter these visual phenomena in our everyday lives, how do designers use
them to attract our attention, orient our behaviour, and create compelling and
memorable communication that stands out among the thousands of messages we
confront each day?
Learning this course, students can understand the theories, methods and work flow of advertising. At the same time, it can become a solid foundation for further study of advertising and other communication courses.
Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. This course guides students the way of how to arrange visual elements for placing ideas into advertisements. This also provides the basic concepts, principles and method of communication using graphics. It is important to expose the students to the use of different elements in a design, learning and insight to problem-solving and creativity, evident in the interpretation of their own work and the work of others. At its most basic level, visual communication design is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. This course is aimed to help students in transmitting information and ideas using symbols and imagery.