The purpose of this coursework is:
1.To create an opportunity for students to research and gain knowledge about the application of media law through their own efforts.
2. Enable students to harness and use their ability and knowledge to complete the assignment given.
3. Enable students to practice the knowledge relating to the regulation of the media ranging from the laws on privacy, defamation, copyright and advertising regulation are examined in depth.
As an essential module for students majoring in Advertising, this module is designed to provide students with a scientific approach to the study of strategic planning in public relations and communication contexts.
Marketing
is inherently interesting because we are all consumers, and marketing is about
people. This course will provide a contemporary and modern introduction to
marketing. The course intends to make students master the basic knowledge and
the technical terms of marketing through the systematic learning of marketing
knowledge, and able to analyze and judge the actual problems in the market with
the theoretical knowledge and methods. It provides students with a good
understanding of the wider content and latest approaches taking place within
marketing
Design Thinking course is a systematic approach to innovation and creative problem-solving that can be used in many disciplines. Engage in empathy for various target audiences and surface insights for creating a different level of thinking design methods. It also ensures that students will be exposed to various design-related methodologies and the context of tackling cutting-edge technological challenges and addressing strategic industry objectives.
This course covers the mechanics of print production and accompanying technical terms. Digital print production focuses on current print production procedures for real-world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Topics include the basic knowledge of print media specifications, digital prepress, preflight, page imposition, proofing, and preparation of colour files. Students will learn various file types and resolutions necessary for professional digital printing processes.
This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills to aid them in conveying ideas to paper. Connections to the current and historical context of the graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.
This course covers covers the mechanics of print production and accompanying technical terms. Digital print production focuses on current print production procedures for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Topics include the basic knowledge of print media specifications, digital prepress, Pre-flight, page imposition, proofing, and preparation of colour files. Students will learn various file types and resolutions necessary for professional digital printing processes.
The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. It explains the process of maintaining, improving, and upholding a brand so that the name is associated with positive results.
Advertising is a powerful force, seducing consumers into buying wanted and sometimes unwanted products and services, donating to charity or changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This course discusses, key topics from the fields of social and consumer psychology, and addresses such questions as: what is the impact of advertising on consumer behavior? Which psychological processes make advertising effective? How do consumers make sense of advertising messages?
The course will investigate communication and advertising theories, explore the processes involved in creating and evaluating advertising campaigns, and examine industry best practices globally. A focus of the course will also be exploration of various aspects of advertising industry practices such as the role of research, segmenting and targeting consumer audiences, and the creative process.
This course introduces students to the art of creating marketing communication messages to persuade and influence all categories of consumers. Students are required to determine creative strategy and copywriting derived from research and investigations of products, consumers, and target market to apply suitable words and images in a single advertisement. Students will apply basic rhetoric skills, headlines, bodycopy, tagline and slogan writing techniques, and its writing appeal.
This course introduces planning for a social campaign which uses communication as a persuasive tool. Students will be exposed to the fundamental elements and components of planning for a communication campaign as well as applying these elements and components to an actual course-based campaign which they will partake.
This class provides students with opportunities to explore the timeline from concept through completion of a television commercial and a television promo. Covering topics such as creative campaign brief, storyboard and production planning, students have the opportunity to create an ad campaign as well as produce and direct their own TV promos and TV commercials.
The course provides students with a scientific approach to plan a strategic communication campaign. Discussions and case studies are mainly used in the course teaching.