This course examines practical and theoretical resources on media law and policies in a comparative perspective. In particular, international developments relating to the regulation of the media ranging from the laws on privacy, defamation, copyright and advertising regulation are examined in depth. It also investigates the foundations of and motivations behind different approaches to expression law and media policies.
In this course students experience the timeline from start to completion of a television commercial and a tv promo.
The course acquaints students with the definition, the meaning and usage of TV and film terms. A wide range of professional media terms will be taught. It also focuses on the practical usage of the technical terms and practices in writing scripts
This course explains the origins and impact of different forms of media and communication - speech, writing, print, electronic devices, and the Internet - on human history in the long term. From print to the Internet, this course encompasses a wide-range of topics that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and media history.
This course examines practical and theoretical resources on media law and policies in a comparative perspective. In particular, international developments relating to the regulation of the media ranging from the laws on privacy, defamation, copyright and advertising regulation are examined in depth. It also investigates the foundations of and motivations behind different approaches to expression law and media policies.
Design Thinking course is a systematic approach to innovation and creative problem-solving that can be used in many disciplines. Engage in empathy for various target audiences and surface insights for creating a different level of thinking design methods. It also ensures that students will be exposed to various design-related methodologies and the context of tackling cutting-edge technological challenges and addressing strategic industry objectives.
This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills to aid them in conveying ideas to paper. Connections to the current and historical context of graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.
This course teaches the students to understand the concept of integrated marketing communication planning which recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (advertsing, sales promotion, public relation, personal selling and publicity etc.). The digital marketing communication plan combines the disciplines to further product clarity, consistency and maximum communication impact. It also focusses on how to unify a certain company's brand images and messages by communicating a common theme and positioning.
The focus of this course is to understand how advertisements have been developed to encourage consumers to buy products. Accordingly, the emphasis is to understand the techniques employed by advertising agencies in developing advertising materials. This course examines key topics, psychological processes and theories from the fields of social and consumer psychology related to advertising, and addresses such questions as: How do consumers make sense of this abundance of information? How do they select information, attend to it and process information from advertising?