2023 - 2024

This course covers the mechanics of print production and accompanying technical terms. Digital print production focuses on current print production procedures for real-world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Topics include the basic knowledge of print media specifications, digital prepress, preflight, page imposition, proofing, and preparation of colour files. Students will learn various file types and resolutions necessary for professional digital printing processes.

This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills to aid them in conveying ideas to paper. Connections to current and historical context of the graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.

This course explores the timeline from start to completion of a television commercial. Students will get hands on experience in creative strategy, copywriting, production and postproduction of tv commercials. 

The course provides students with knowledge as well as application of mass communication theories in their daily media consumption. It also focuses on media literacy in the digital age.

This course is designed to provide students with a foundation of practically-oriented knowledge on how to use media for persuasive communications. This subject covers theories of persuasion, attitude change and message design that can used to develop persuasive skill.

This course introduces students to the art of creating marketing communication messages to persuade and influence all categories of consumers. Students are required to determine creative strategy and copywriting derived from research and investigations of products, consumers, and target market to apply suitable words and images in a single advertisement. Students will apply basic rhetoric skills, headlines, bodycopy, tagline and slogan writing techniques, and its writing appeal.

The Design Thinking course is a systematic approach to innovation and creative problem-solving that can be applied across various disciplines. It involves engaging in empathy with various target audiences to surface insights for designing at different levels of thinking. Additionally, it ensures that students will be exposed to various design-related methodologies and the context of tackling cutting-edge technological challenges and addressing strategic industry objectives.

This course introduces students on how to make data-driven decision for advertisting. Topics include: basic concepts of data analytics and visualization, common analytical tools used for customer choice prediction, customer segmentation, customer retention etc, with the help of software such as Excel/R/Python

This course aims to enhance student’s ability in enhancing their technical 3-Dimension modelling skills in producing 3D output using various methods. The design execution is in digital format. These knowledge includes the process of creating 3D digital content using various methods and technique for modeling, texturing, lighting and rendering

This subject provides the advertising students a learning platform with the emphasis on content, information and persuasion of brand promotion environment. This allows the students to use the 3-Dimensional (3D) skills to build the media in a physical environment such as exhibition booths, trade shows, outdoor booth and product kiosk displays that served as advertising media. It also help students to develop their creative strategies by expressing the advertising concepts in a more immersive ways.

This course familiarises students with the various approaches and applications of relationship marketing, building and developing customer value and customer retention. The course focuses on the strategic side of customer relationship management where two distinct elements, firstly the principles of relationship marketing, and secondly the industry specific application of relationship marketing is analysed with the view of creating long-term profitable relationships with targeted customers. The course provides students with an understanding of relationship management and its application in delivering competitive advantage in the various marketing and business fields. Real business scenarios will be discussed and analysed to provide the students with an opportunity to facilitate 'real life' decision-making, particularly within a digital environment. This course will also address the key issues within relationship marketing, in particular both the opportunities and limitations presented in this area of marketing.

The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. It explains the process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

The focus of this course is to understand how advertisements have been developed to encourage consumers to buy products. Accordingly, the emphasis is to understand the techniques employed by advertising agencies in developing advertising materials. This course examines key topics, psychological processes and theories from the fields of social and consumer psychology related to advertising, and addresses such questions as: How do consumers make sense of this abundance of information? How do they select information, attend to it and process information from advertising?