This course introduces the specific branch within media studies - screenology - focusing on screen as information surfaces. The focus is not only on screens as designed artifacts, but also on their uses, their intermedial relation with other cultural forms and on the discourses that have developed them in different times and places. This course integrate both film theories and film production. It develops an advanced understanding of film as a complex cultural medium through the discussion of classic and contemporary theoretical and critical approaches influenced by aesthetics, phenomenology, narratology, linguistics, psychoanalysis and theories of subjectivity and difference.
This course teaches the students to understand the concept of integrated marketing communication planning which recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (advertising, sales promotion, public relation, personal selling and publicity etc.). The digital marketing communication plan combines the disciplines to further product clarity, consistency and maximum communication impact. It also focusses on how to unify a certain company's brand images and messages by communicating a common theme and positioning.
This core course helps students to develop a better understanding of the heterogeneous but interdependent nature of approaches to research and practices in communication and culture . It equips students with the ability to make informed area selections and embark on research in the area of communication and culture. Upon completion of the course, students should have an advanced comprehension of the breadth of the theoretical and practical aspects of communication and culture in both local and global contexts. The course readings, assignments and class discussions intend to prepare the student to be able to identify specialized research areas.
This is one of the major core subjects of Master's degree in Communication and Culture (MCC).
This course will provide students with knowledge of qualitative research, including the brief history, ethics, as well as theories and methods currently used. In addition, this course will introduce students to the steps of qualitative process, from developing research topics and questions through writing a final report. While discussing the impact of Internet technology on qualitative research, this course will also help students to understand the central concepts, topics and skills necessary to engage in rigorous and valid qualitative research.