ADT105 Photography - Group 2
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
muhammadirsyad.zulkifli@xmu.edu.my
ADT105 Photography - Group 1
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
muhammadirsyad.zulkifli@xmu.edu.my
ADT211 Audiovisual Commercials - Group 1
This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.
muhammadirsyad.zulkifli@xmu.edu.my
ADT211 Audiovisual Commercials - Group 2
This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.
muhammadirsyad.zulkifli@xmu.edu.my
Introduction to Mass Communication, ADT104, Introduction to Mass Communication, rosli.ismail@xmu.edu.my
This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills and design software to aid them in conveying ideas to paper or artwork. Connections to current and historical context of the graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.
This course introduces students to a practice-based, hands-on approach to visual communication design. Students will undergo basic drawing skills and design software to aid them in conveying ideas to paper or artwork. Connections to current and historical context of the graphic arts are woven throughout the course. Students will also participate in their work and learn to take part in design critiques and discussions, as both designers and peers in the context of advertising.
This course examines practical and theoretical resources on media law and policies in a comparative perspective. In particular, international developments relating to the regulation of the media ranging from the laws on privacy, defamation, copyright and advertising regulation are examined in depth. It also investigates the foundations of and motivations behind different approaches to expression law and media policies.
Nazrul Azha Bin Abu Hassan
Teacher
Bin Yee Ang
Teacher
Nur Nadira Binti Mohammad Bashir Bashir
Teacher
Nur Widad Binti Roslan
Teacher
Prasana Rosaline Fernandez
Teacher
Sivasangari Genapathy
Teacher
Rosli Ismail
Teacher
Aleena Tan Poh Ling
Teacher
Balqis Aini Mustafa
Teacher
Surendev Singh Ranjeet Singh
Teacher
Kun Sang
Teacher
Dr. Kwok Wai Jing (Joyce)
Teacher
Cheng Fei Yong
Teacher
Muhammad Irsyad Zulkifli
Teacher
Introduction to New Media Studies, ADT102, Introduction to New Media Studies, ADT102, This course considers the ways in which ‘new media’ really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. It introduces a wide variety of topics including: what is new media in the perspective of communication theory; social media and social networks; digitising the traditional mass media; social implications of new media, nazrulazha.abuhassan@xmu.edu.my
| The focus of this course is to understand how advertisements have been developed to encourage consumers to buy products. Accordingly, the emphasis is to understand the techniques employed by advertising agencies in developing advertising materials. This course examines key topics, psychological processes and theories from the fields of social and consumer psychology related to advertising, and addresses such questions as: How do consumers make sense of this abundance of information? How do they select information, attend to it and process information from advertising? |
| The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. It explains the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. |