Research Methodology
MCC503
This course provides students with comprehensive knowledge of both qualitative and quantitative research methodologies, including their history, philosophies, ethics, and contemporary applications. Students will explore the fundamental concepts, theories, and methods of qualitative research, such as developing research questions, conducting rigorous analyses, and producing valid findings, while also examining the impact of technology on qualitative research processes. Simultaneously, students will delve into quantitative research methods, including variables, measurement scales, experimental and non-experimental designs, sampling techniques, validity, reliability, and advanced statistical analyses. The course emphasizes the integration of theory and practice, offering practical skills in using software tools like NVivo, SPSS, AMOS, or Partial Least Square (PLS) for data analysis and structural equation modeling. By critically evaluating the strengths and limitations of both approaches, students will develop a holistic understanding of research methodologies, enabling them to address ethical and practical challenges and conduct robust academic or applied research.
muhammadnurfitrirazak@xmu.edu.my