-Introductuion to New Media Studies, ADT102, This course considers the ways in which ‘new media’ really are new, assesses the claims that a media and technological revolution hastaken place and formulates new ways for media studies to respond to new technologies. It introduces a wide variety of topics including: what is new media in the perspective of communication theory; social media and social networks; digitising the traditional mass media; social implications of new media. -nazrulazha.abuhassan@xmu.edu.my
ADT211 Audiovisual Commercials (202509) - Group 2
This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.
muhammadirsyad.zulkifli@xmu.edu.my
ADT211 Audiovisual Commercials (202509) - Group 1
This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.
muhammadirsyad.zulkifli@xmu.edu.my
ADT105 Photography (202509) - Group 3
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
muhammadirsyad.zulkifli@xmu.edu.my
ADT105 Photography (202509) - Group 2
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
muhammadirsyad.zulkifli@xmu.edu.my
ADT105 Photography (202509) - Group 1
This course explores the basic photography technique of planning, composition, lighting, settings, and post-processing. Through lectures, tutorials, hands-on assignments, and reviews, students expand their photography skills and understand the critical concepts of the subject area.
muhammadirsyad.zulkifli@xmu.edu.my
ADT211 Audiovisual Commercials (202509) - Group 3
This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.
muhammadirsyad.zulkifli@xmu.edu.my
The course provides an overview of the history of journalism in global and local contexts. It introduces students to key concepts, theories and principles of journalism. It also covers journalism's professional practices and specific issues involving the media in different socio-political systems.
Broadcast Advertising, ADT016, 2025/09
binyee.ang@xmu.edu.my
Abu HassanNazrul Azha Bin
教师
AHADZADEHASHRAFSADAT
教师
AngBin Yee
教师
BashirNur Nadira Binti Mohammad Bashir
教师
Binti RoslanNur Widad
教师
CHAksar Iffat Ali
教师
FernandezPrasana Rosaline
教师
FitriMuhammad Nur Fitri Bin Razak
教师
GenapathySivasangari
教师
GHAZIGHAZILA
教师
IsmailRosli
教师
KhaoYen Ling
教师
MalekSafrena Noreen Binti Abd
教师
MustafaBalqis Aini
教师
NallappanSaravanan A/L Nallappan
教师
Ranjeet SinghSurendev Singh
教师
SangKun
教师
TanLinda
教师
TangYing Ying
教师
Tri SaktiAndi Muhammad
教师
VeeriahJeyasushma
教师
Wai Jing (Joyce)Dr. Kwok
教师
WangChangsong
教师
YongCheng Fei
教师
YunusNorzita
教师
ZulkifliMuhammad Irsyad
教师
The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. It explains the process of maintaining, improving, and upholding a brand so that the name is associated with positive results.
The focus of this course is to understand how advertisements have been developed to encourage consumers to buy products. Accordingly, the emphasis is to understand the techniques employed by advertising agencies in developing advertising materials. This course examines key topics, psychological processes and theories from the fields of social and consumer psychology related to advertising, and addresses such questions as: How do consumers make sense of this abundance of information? How do they select information, attend to it and process information from advertising?
This course introduces the basic principle and connotation of advertising, evaluation survey strategy of advertising, implementation and application of creative advertising, characteristics of different advertising media.