2025 - 2026

This course aims to enhance student’s ability in enhancing their technical 3-Dimension modelling skills in producing 3D output using various methods. The design execution is in digital format. These knowledge includes the process of creating 3D digital content using various methods and technique for modeling, texturing, lighting and rendering.

This course aims to expose students to social media which has, and continues to change the communication landscape generally, and specifically in the public relations practices. Social Media for Public Relations incorporates a solid theoretical framework as well as managing relationships in social media, engage the online community, and plan and manage online content.

SOC103 Photography (202604) - Group 1

ADT105 Photography (202604) - Group 2

ADT105 Photography (202604) - Group 1

SOC103 Photography (202604) - Group 3

The focus of this course is to understand how advertisements have been developed to encourage consumers to buy products. Accordingly, the emphasis is to understand the techniques employed by advertising agencies in developing advertising materials. This course examines key topics, psychological processes and theories from the fields of social and consumer psychology related to advertising, and addresses such questions as: How do consumers make sense of this abundance of information? How do they select information, attend to it and process information from advertising?

This course introduces students to the fundamental principles of advertising and its role in marketing communication. It covers the meaning and key concepts of advertising, approaches to evaluating and researching advertising effectiveness, the basics of creative advertising, and the characteristics of different advertising media. The course helps students build an introductory understanding of how advertising works across different platforms, while also exploring international advertising practices and the regulatory and ethical issues that guide the industry.

The course covers the fundamentals of brand and branding, focusing on these following topics: the history of brand, what is brand, the models of brand equity, strategy of branding, and strategic brand management. It explains the process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

This course examines practical and theoretical resources on media law and policies in a comparative perspective. In particular, international developments relating to the regulation of the media, ranging from the laws on privacy, defamation, copyright, and advertising regulation, are examined in depth. It also investigates the foundations of and motivations behind different approaches to expression law and media policies.

ADT016 Broadcast Advertising 2026/04

binyee.ang@xmu.edu.my

Summ

for lesson planning purpose 2026/04. 

Design Thinking course is a systematic approach to innovation and creative problem-solving that can be used in many disciplines. Engage in empathy for various target audiences and surface insights for creating different levels of thinking design methods. It also ensures that students will be exposed to various design-related methodologies and the context of tackling cutting-edge technological challenges and addressing strategic industry objectives.

This course introduces students to the art of creating marketing communication messages to persuade and influence all categories of consumers. Students are required to develop a creative strategy and copy based on research and investigations into products, consumers, and the target market, and to apply suitable words and images in a single advertisement. Students will apply basic rhetorical skills, headline, body copy, tagline, and slogan writing techniques, and their writing appeal.