This is an elective course for Communication Studies students, which primarily prepares them for producing stunning images by using Digital Single Lens Reflex. This course explores the basic photography technique of utilizing the photographic triangle (shutter speed, aperture, and ISO) when capturing an image. At the later stage, students will dwelve into studio shooting planning and image post-processing. Through lectures, tutorials, hands-on assignments, and reviews, this course would be able to support the students in producing, analyzing and choosing the right images for any publication used for mass media.
Counselling is one of the on-going public relations process towards developing and implementing a public relations strategy. This course explores various public relations roles in diverse sectors, and concentrates on how public relations reaches its audiences effectively and strategically through socially responsible communication.
This is an introductory course to introduce students to the basic elements of contemporary public relations. It provides information about history, principles, and fundamental responsibilities of public relations between organizations and its publics. The course serves as a foundation for other public relations related courses in understanding the practice as a whole.
This is an introductory course to introduce students to the basic elements of contemporary public relations. It provides information about history, principles, and fundamental responsibilities of public relations between organizations and its publics. The course serves as a foundation for other public relations related courses in understanding the practice as a whole.
This subject aims to provide students with knowledge about the following topics: Media industry, leadership and management, motivation and the workforce, decision making, ethics, law and regulation in media, structure of media companies, budgeting and media planning, marketing and market analysis, media consolidation and
convergence, entrepreneurship, and new media management.
soc101 introduction to new media studies/04 sharina
This course provides an overview of the foundational principles and basic issues of media ethics and law. Different ethical theories (such as the categorical imperative, the golden mean, utilitarianism, and the Potter box) and laws, including international and local laws, are discussed based on relevant case studies. This course will equip students with the knowledge of the operations of law and ethics governing speech and expression. Thus, they will be able to analyse and form judgements about the use of ethics and the role of law in different media domains, i.e., journalism, advertising, and entertainment.
The course introduces students to the process of writing academic essays and to strategies that develop students' abilities as writers of academic articles. Students will learn how to locate, evaluate, and use sources within their own writing, including skills like paraphrasing, summarizing, synthesizing, providing direct quotations, and proper referencing of sources using the APA style citation.
The course prepares students for work in the PR and Communication industry by equipping them with the skills and tools needed in the field.
This course prepares students for work in the PR and Communication Industry by equipping them with the skills and tools needed in the field