The course introduces various types and styles of media writing suitable for the journalism, public relations and advertising industries. Ample practice is given to developing the writing skills for efficient and effective writing for the media.
Basic Communication Research FIA3311
The course introduces students to the fundamental concepts and approaches of social science research, including research methods, procedures and design, sampling and data collection techniques. Students are also exposed to the components of a research proposal.
To train Effective Presentation Skills for Semester 1 students in December 2025-2026.
This course specifically caters for 800 students that will be doing FIA1011 (Society & Culture) that will be doing online Moodle Quiz Attendance in Person.
A compulsory course for Semester 1 students taking Foundation
This course covers the basic accounting and book-keeping concepts and the financial reporting procedures such as accounting equation, double entry system, journal, ledger and the preparation of financial statements.
The course covers the fundamental knowledge of the financial system in Malaysia and the concepts of financial decision-making processes which encompass various tools and techniques of finance such as the ratio analysis, the time value of money, bonds and stock valuation, the cost of capital and capital budgeting.
Course Name: Society and Culture
Course Code: FIA1011
Course Description: Social interaction in an increasingly globalised and interconnected world demands a good understanding of culture and social norms. Having an awareness of the social traditions and taboos is a valuable trait expected of university-trained workers particularly those with a background in the arts and social sciences. Therefore, it is important for students who are preparing to pursue higher education in the fields of arts and social sciences to have some fundamental knowledge of the culture, organisation and functions of a society.
Lecturer E-mail address: peeven.chan@xmu.edu.my
The course covers the fundamentals of the business environment, global business, business ownerships, management and organisation, marketing concepts and strategies, business ethics, and social responsibility.
The course covers an introduction to beauty and aesthetics, an overview of the design field, design concepts and ideas, form and space, working with colours, typography, using and creating imagery, layout and arrangement, and context and production.
Social Media In Practice/ FIA3151/The course Introduces social media history, approaches, and practical application. It discusses the overview of social media usage within and on behalf of organisations and institutions through a practical analysis approach that focuses on the application of social media techniques.