This course provides essential concepts and a practical focus across several management functions. It gives depth and breadth to contemporary trends in management and organizations. It presents a sound foundation for understanding key issues relevant to small businesses, entrepreneurial ventures, publicly listed companies, not-for-profit organizations, the frontlines, and the chief executive officers. The course explores empirical cases and experiences on how to make good decisions; cast influence on the decisions, strategies, and policies for the supervisors; motivate and lead others; manage change and innovation; and resolve conflicts, to list a few. This course provides opportunities for managers to build and shape organizations to be more resilient, efficient, and effective in responding to the current dynamic business environment.
M008 Marketing
Lecturer: Dr. Phuah Kit Teng
Email Address: kitteng.phuah@xmu.edu.my
Synopsis:
This course is designed with the aim to provide students with an opportunity to gain knowledge and skills of strategic marketing management. The strategic marketing management process includes understanding the relationship between customers and the market, marketing mix strategies and integrated marketing communications planning, branding, corporate social responsibility and marketing implementation and control. This course is intended for people who wish to acquire the skills of a strategic marketer, who is expected to be well-equipped with the knowledge to plan, organise, lead, and control marketing activities in an organisation.
This is one of the MBA courses that is required for the students to undergo.
This course aims to examine the significance of Human Resource Management (HRM) in ensuring business sustainability and performance. It provides insight to managers across various departments and hierarchies about the integral role HRM plays in shaping business strategies. By mastering HRM practices, participants gain the ability to comprehend and utilize its intricate dynamics effectively. Furthermore, the course offers practical methods for enhancing HR planning within organizations. Ultimately, it empowers firms to operate efficiently within their industries, aligning HR strategies with overall management objectives for optimal performance.