M008 Marketing
Lecturer: Dr. Phuah Kit Teng
Email Address: kitteng.phuah@xmu.edu.my
Synopsis:
This course is designed with the aim to provide students with an opportunity to gain knowledge and skills of strategic marketing management. The strategic marketing management process includes understanding the relationship between customers and the market, marketing mix strategies and integrated marketing communications planning, branding, corporate social responsibility and marketing implementation and control. This course is intended for people who wish to acquire the skills of a strategic marketer, who is expected to be well-equipped with the knowledge to plan, organise, lead, and control marketing activities in an organisation.
This is one of the MBA courses that is required for the students to undergo.
Organizational Behavior is designed to convey practical skills grounded on theories to understand the dynamics of working with and through people. This course is particularly useful for people who aspire to be influential leaders who seek to lead others and have a rewarding career. Together, we explore and understand how you, as an individual, could optimize your potential and how that can harness the synergistic relationships in teams and function effectively in a complex system.
This course aims to examine the significance of Human Resource Management (HRM) in ensuring business sustainability and performance. It provides insight to managers across various departments and hierarchies about the integral role HRM plays in shaping business strategies. By mastering HRM practices, participants gain the ability to comprehend and utilize its intricate dynamics effectively. Furthermore, the course offers practical methods for enhancing HR planning within organizations. Ultimately, it empowers firms to operate efficiently within their industries, aligning HR strategies with overall management objectives for optimal performance.