This course provides students with comprehensive knowledge of both qualitative and quantitative research methodologies, including their history, philosophies, ethics, and contemporary applications. Students will explore the fundamental concepts, theories, and methods of qualitative research, such as developing research questions, conducting rigorous analyses, and producing valid findings, while also examining the impact of technology on qualitative research processes. Simultaneously, students will delve into quantitative research methods, including variables, measurement scales, experimental and non-experimental designs, sampling techniques, validity, reliability, and advanced statistical analyses. The course emphasizes the integration of theory and practice, offering introduction to data analysis software tools used in research. By critically evaluating the strengths and limitations of both approaches, students will develop a holistic understanding of research methodologies, enabling them to address ethical and practical challenges and conduct robust academic or applied research.
This course examines the role of communication in corporations and organizations. It covers strategies and practices for managing internal and external communication, including corporate identity, image, and reputation, media relations, crisis communication, and stakeholder engagement. Students learn how effective communication supports organizational goals, builds trust, and enhances corporate credibility.