Research Methodology
MCC104
This course provides students with comprehensive knowledge of both qualitative and quantitative research methodologies, including their history, philosophies, ethics, and contemporary applications. Students will explore the fundamental concepts, theories, and methods of qualitative research, such as developing research questions, conducting rigorous analyses, and producing valid findings, while also examining the impact of technology on qualitative research processes. Simultaneously, students will delve into quantitative research methods, including variables, measurement scales, experimental and non-experimental designs, sampling techniques, validity, reliability, and advanced statistical analyses. The course emphasizes the integration of theory and practice, offering introduction to data analysis software tools used in research. By critically evaluating the strengths and limitations of both approaches, students will develop a holistic understanding of research methodologies, enabling them to address ethical and practical challenges and conduct robust academic or applied research.
muhammadnurfitri.razak@xmu.edu.my
This course provides advanced training in data analysis for social science research, preparing students for dissertation-level data management, analysis, and interpretation. Building on prior Research Methods knowledge, students will gain practical skills in analyzing qualitative and quantitative data using NVivo, SPSS, and PLS-SEM. Case studies and hands-on exercises will enable the application of rigorous analytical methods to real-world social science data.