2026 - 2027

This course is designed to provide MBA students with the opportunity to gain knowledge and skills in strategic marketing management. The strategic marketing management process encompasses understanding the relationship between customers and the market, marketing mix strategies, integrated marketing communications planning, branding, corporate social responsibility, and marketing implementation and control. This course is intended for people who wish to acquire the skills of a strategic marketer, who is expected to be well-equipped with the knowledge to plan, organise, lead, and control marketing activities in an organisation.