Advertising Creative is an interdisciplinary course that integrates advertising theory with creative strategy development. The course examines creativity not simply as visual design or an artform, but as purposeful development of original, relevant, and persuasive advertising solutions grounded in strategic thinking and established advertising principles. Particular attention is given to the creative process, advertising strategy, branding, audience insights, message appeals, copy and visual execution, and the relationship between creative ideas and broader advertising objectives and organizational goals.
Brand Management is an interdisciplinary field concerned with how organizations create, develop, communicate, manage, and sustain brands in competitive marketplaces. The course draws on principles and theories from marketing, advertising, communication, consumer psychology, management, and related disciplines to examine the evolution of branding and how brands develop identity, positioning, personality, associations, equity, and value. Particular attention is given to the strategic decisions involved in building, evaluating, communicating, extending, revitalizing, and managing brands over time and across different market contexts.
Strategic communication is an interdisciplinary field focused on how organizations develop, coordinate, and implement strategic communication decisions and tactical maneuvers in support of broader organizational goals. It draws on concepts from communication, business, management, marketing, media, stakeholder relations, and related disciplines to explain how research, strategy, messaging, audiences, culture, and communication channels interact. Effective strategic communication therefore involves more than producing messages or selecting communication tactics; it requires informed and evidence-based managerial decision-making about what an organization is trying to achieve, which stakeholders are important, how communication can contribute to organizational objectives, and how communication activities should be implemented and evaluated in light of internal and external environments.
Digital photography is the focus of this elective course for communication studies students, which covers important methods like ISO, shutter speed, and aperture. Students are prepared to create and evaluate photographs for mass media publications through studio shooting and postprocessing, which is backed by lectures, tutorials, practical projects, and evaluations.
This course examines the complexity of diversity and gender within a contemporary global framework. It focuses on major trends, theories and issues in understanding human difference and provides a foundation for students to further study in other related courses.
I am requesting this unit because I will be teaching it. I need access to prepare course materials, assessments, and content for students.
Introduction to Mass Communication, SOC102, Group 2, The course inrtroduces the origins, nature, development and impact of mass communivcation. Students survey key communication models and theories, the structure and economics of media industries, media effects and persuasion. Emphasis is placed on media literacy and on applying concepts to contemporary issues in Malaysian and global contexts. rosli.ismail@xmu.edu.my
Media Literacy and Critical Thinking, COS207, The subject explore the key components on how to navigate through abundance of information in the ever-changing media landscape and to understand how the media operate, attract and influence the public. Students will learn to analyze and think critically about media text. rosli.ismail@xmu.edu.my
Event Management, COS204, This subject provides various sets of planning, coordination and execution required to manage, organize or run a wide vaariety of events such as institutional feasts, corporate parties and seminars, social and cultural events, etc. It gives formal instruction and training to be future managers of the events and communication industry. rosli.ismail@xmu.edu.my
Principles of Public Relations
COS107
This is an introductory course to introduce students to the basic elements of contemporary public relations. It provides information about history, principles, and fundamental responsibilities of public relations between organizations and its publics. The course serves as a foundation for other public relations related courses in understanding the practice as a whole.
muhammadnurfitri.razak@xmu.edu.my
This subject aims to provide students with knowledge about the following topics: Media industry; leadership and management; motivation and the workforce; decision making; ethics, law and regulation in media; structure of media companies; budgeting and media planning; marketing and market analysis; media consolidation and convergence; entrepreneurship, and new media management.
COS106 Audiovisual Production
jeahyuin.wong@xmu.edu.my
In lline with current local and international industry practice, the course provides students with a systematic knowledge of audio visual
production, covering various topics, such as camera operation, lighting techniques, sound recording, and interviewing techniques. The
goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two
elements together to communicate a story.
This course will provide students with knowledge and skills on investigative journalism. It will expose students to the principles of journalistic investigating and writing investigative news articles.
This course considers the ways in which ‘new media’ really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. It introduces a wide variety of topics including: what is new media in the perspective of communication theory; social media and social networks; digitalising the traditional mass media; social implications of new media.
The digital age has transformed point-to-point and mass communication, specifically how we form and participate in social networks, how culture is exchanged and consumed, and how media industries operate in the marketplace. This subject aims to familiarise students with the fundamental concepts, principles and theories of new media which are related to communication field. Students will also learn how new media influences and mediates human communication. The course also covers diverse issues related to new media. Student will engage closely with contemporary scholarship on digital technologies, the Internet, the institutions that control these technologies
Public Relations Counselling
COS206
Counselling is one of the on-going public relations process towards developing and implementing a public relations strategy. This course explores various public relations roles in diverse sectors, and concentrates on how public relations reaches its audiences effectively and strategically through socially responsible communication.
muhammadnurfitri.razak@xmu.edu.my
Introduction to Public Relations
COS117
This is an introductory course to introduce students to the basic elements of contemporary public relations. It provides information about history, principles, and fundamental responsibilities of public relations between organizations and its publics. The course serves as a foundation for other public relations related courses in understanding the practice as a whole.
muhammadnurfitri.razak@xmu.edu.my
In this writing-for-the-media course, students will learn the different types of writing involving the media, the organization and the public including writing for social media.