2026 - 2027

I am requesting this unit because I will be teaching it. I need access to prepare course materials, assessments, and content for students.

Introduction to Mass Communication, ADT104, The course will provide students with knowledge of mass comunication theories and impart how to apply the theories in daily media acess.  It also focuses on meda literaccy in digital age, rosli.ismail@xmu.edu.my

Advanced Digital Photography
ADT012

This course explores advanced photography techniques, including conceptual planning, intricate composition strategies, professional lighting setups, refined camera controls and high level post processing. Through a combination of in depth lectures, technical workshops, hands on assignments and critical reviews, students refine their technical proficiency and develop a deeper understanding of advanced photographic concepts. Emphasis is placed on creative storytelling, industry-standard workflows, and mastering the art of visual communication through photography.

Lecturer's Email:
eddy.izuwanmusa@xmu.edu.my

Audio Visual Commercials
ADT211

This course provides students with opportuniites to produce an audio/visual commercial. Covering topics such as campaign brief, storyboard and production planning, students will become familiar with commercials and will learn about the work of production specialists such as the video director, executive producer, production designer, videographer and others.

Lecturer Email:
eddy.izuwanmusa@xmu.edu.my

ADT106 Visual Communication Design

This course provides hands-on training in visual communication design. Students learn basic design skills, Adobe Illustrator and Photoshop, and how to present, critique, and discuss design work in an advertising context. 

This course examines how advertising is developed to influence consumer decision-making. It focuses on the psychological principles and techniques employed in the creation of advertising messages. Drawing on theories from social and consumer psychology, the course explores key topics such as attention, perception, information processing, and persuasion in advertising contexts. It also considers how consumers interpret, evaluate, and respond to advertising in an increasingly information-rich environment.

This course introduces the fundamental concepts and principles of advertising, including advertising communication theories, the communication mix, and the role of advertising in marketing. It examines how advertising campaigns are developed, analysed, and evaluated, with consideration of their effectiveness, strategic approaches, and social and ethical implications.

Broadcast Advertising, ADT016, binyee.ang@xmu.edu.my